Starting in May, Scholastic plans to reissue several of the most popular Clifford the Big Red Dog children’s books. It is part of the “Be Big” campaign launched last year.
“Be Big” focuses on 10 core concepts-such as “Have respect,” and “Work together.”
The reissued children’s books will be packaged and branded to fit in with the campaign. There will be 20 additional titles within the next year, a mix of early readers and board books.
