Have you noticed an increased use of 2D barcodes?
If not, they look something like this…
Basically, they work as follows:
1.) You need a “smart phone” with a camera
2.) You also need to download a (typically free or cheap) reader app
3.) Then you take a picture of the barcode from your phone, which is processed by the app to direct you to a website with additional information and content about the book
Some sites contain links to the author’s blog, where to buy the book, etc. Others take it a step further with interactive content, promotional videos, games, etc.
It seems like an interesting marketing avenue for authors and publishers, but I am wondering if it is something people will quickly adopt (or if they already have and I just don’t know it).
What do you think? Have you tried accessing content through a 2D barcode? Do you think the additional content and information would help you decide if a book was right for you or the children in your life? Would you even take the time to review it?
